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Watchdog Group Says Secret Clinical Strength Lives Up to Its Advertising
The National Advertising Division (NAD) of the Council of Better Business Bureaus has issued a statement indicating that the product-performance claims and comparisons made by Procter & Gamble regarding the strength and effectiveness of its Secret Clinical Strength antiperspirant are fully substantiated.
As part of its routine monitoring program (which fosters truth and accuracy in U.S. advertising), NAD, the U.S. advertising industry's self-regulatory forum, requested evidence from Procter & Gamble supporting claims the antiperspirant maker was making in its advertising as well as on Secret Clinical Strength labels.
NAD investigated the evidence behind the following claims made about Secret Clinical Strength:- "clinical strength"
- "delivers clinically proven wetness protection"
- "Rx strength wetness defense"
- "doctor-endorsed Secret Clinical Strength gives you prescription strength wetness protection without a prescription"
- "stops wetness better than the leading invisible solid"
During the inquiry, NAD reviewed two clinical studies supporting Procter & Gamble's statements about Secret Clinical Strength's performance and found that the research was conducted in accordance with U.S. Food and Drug Administration (FDA) guidelines and NAD expectations for "gold standard" product testing.
Similarly, NAD found that Procter & Gamble's claims regarding Secret Clinical Strength's effectiveness as compared to other antiperspirants are valid based on two head-to-head studies of Secret Clinical Strength versus the leading prescription antiperspirant, consumer reports of efficacy, and a survey of 200 dermatologists and other physicians who treat patients with severe underarm wetness and prescribe antiperspirants as part of their practice.
In sum, after reviewing various pieces of evidence, NAD determined that all of Procter & Gamble's claims regarding the performance of Secret Clinical Strength are fully supported by legitimate evidence. NAD's review and statement is just the type of evidence that we encourage SweatSolutions readers to look for when they evaluate for themselves the validity of products, claims, and treatments for hyperhidrosis promoted on the Internet.
NAD reviewers are certainly not, however, the only people that have tested Secret Clinical Strength. Numerous SweatSolutions readers have tried the antiperspirant and responded to the International Hyperhidrosis Society with feedback. Many say that they have found relief from their sweating using the new antiperspirant and that it's providing them with great benefit. Others say that their hyperhidrosis is "too much" for it. Have you tried Secret Clinical Strength yet? Let us know what you think.
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Find a doctor who treats excessive sweating. |
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